Taco Bell says it will roll out Cap'n Crunch-covered balls of dough nationally — and that they're exempt from its recent pledge to remove artificial ingredients.
The company said last week it would remove artificial colors, flavors and high-fructose corn syrup from its menu by the end of this year. But it noted there would be exceptions, including co-branded products like Doritos Locos Tacos.
On Friday, the company said its latest national product launch on July 2 would be Cap'n Crunch Delights, similar to doughnut holes filled with icing. Ashley Sioson, a Taco Bell representative, said in an email the new dessert will have artificial colors and flavors.
Taco Bell is among a number of major food makers dropping artificial ingredients from products to improve their images.
Taco Bell is owned by Yum Brands Inc., which also owns KFC and Pizza Hut.
Associated Press
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http://ift.tt/eA8V8J Taco Bell to offer Cap'n Crunch covered donuts, which will be "exempt" from its recent commitment to remove artificial ingredients via top scoring links : news http://ift.tt/1QySCmL
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